LUISA FECCHIO VISUAL IDENTITY | Design System

Design should be accessible to everyone, a logo should be direct and contain clear information. The subjectivity in a visual identity can be explored in other ways, such as a pattern, or maybe the use of different tools, as you will see soon. I seek to express how design can (and should) be made for, not just for other designers, but for everyone. Design should be universal and democratic, just like every kind of access to information. I make use of white stamped on black and black stamped on white to have contrast and exploit the best of Helvetica for clarity.

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