ABERTO3 - TOMIE OHTAKE | CHU MING SILVEIRA - SÃO PAULO

Brand Book, Visual Identity & Communication System: Luisa Fecchio Visual Identity and Logo Design: Roberto Cipolla Photography by Ruy Teixeira ABERTO3 is an innovative platform for itinerant art and design exhibitions hosted in historically and architecturally significant, non-conventional spaces. This edition establishes a dialogue between the artistic legacy of Tomie Ohtake and the iconic architectural heritage of Chu Ming Silveira in São Paulo, bringing together art, architecture, and spatial experience. The project encompasses the development of the Brand Book and visual identity system, serving as a comprehensive guide to define and preserve the brand’s visual language, tone of voice, and strategic positioning. By establishing clear design guidelines, the project ensures consistency and coherence across all physical, spatial, and digital touchpoints. The visual narrative bridges the organic geometries of Tomie Ohtake’s work with the structural elegance of Chu Ming Silveira’s modernism. Through careful typographical hierarchy, spatial layout design, and refined art direction, the visual system reflects the temporary and immersive nature of the exhibition, translating the dialogue between art, design, and architecture into a cohesive visual identity. Visual Identity • Brand Book • Editorial Design • Graphic Design • Art Direction • Visual Systems