ÖUS X NBA - Showcase & Visual Design

Art direction and visual design of the showcase, as well as all graphic materials for the campaign. The project included seeding letters, store locator maps, social media assets, and printed materials for in-store communication. The showcase took over five official NBA stores and selected partner retailers, featuring scenography inspired by basketball courts—with metal totems and a color palette representing the teams involved in the collab. Scope Art Direction Campaign Design Retail Experience Window Display Design Point-of-Sale (POS) Social Media Assets Seeding Kit Design Print Production Campaign credits: Photography: Alessandro Dazzi (@adazzi) Styling: Alan Bozatti (@allanbozatti) Makeup & Hair: Ana Carol (@acarolsantos_) Models: Dwayne Fagundes (@dmoney051), Eduarda Oliveira (@dudaoliveirask8), João Gabriel Jobim (@jgjobim), William Oliveira (@skt_will), Raphaella Monteiro (@raphabasket), and Pedro Santos (@peedrosantss).
 Creative Direction: Flavio Gianotti and Lucas. © ÖUS