CREATIVE DIRECTION - ARTWALK OSCAR FREIRE- ÖUS x CALOI

Development of the scenography project for the Energy Space at Artwalk, located on Oscar Freire Street, São Paulo. This project was created for the launch of the collaboration between ÖUS and CALOI. © ÖUS The initial concept was developed together with the Artwalk marketing team. From there, I took the lead on the entire visual development — from poster curation to the selection of materials, finishes, and graphic solutions for the space. The creative direction was inspired by the 1980s, the decade when the iconic Caloi Extra Light was launched. The aesthetic blends references from vintage bike shops and classic bicycle workshops, creating an immersive environment that connects both sneaker and cycling cultures. The scenography was brought to life in collaboration with askimceno, a company specialized in scenography.