Proposal for a New Visual Identity for São Paulo City Tourism
This project aims to make São Paulo’s design more accessible and engaging for residents and visitors. The new visual identity highlights the city's unique characteristics and vibrant culture, ensuring the São Paulo brand is recognizable and appealing.
The identity includes five core elements: a modern logo reflecting the city's diversity, a vibrant and consistent color palette, clean and readable typography, custom icons representing various aspects of São Paulo, and patterns inspired by the city’s textures and architecture. These elements are designed for flexible use across various platforms, creating a unified and memorable image of São Paulo as a vibrant and welcoming destination.
