NAMING AND VISUAL IDENTITY
Civico Planetario Ulrico Hoepli is an aging brand that is lacking an identity to make it competitive in the twenty-frst century.
1. Update and modernize the Planetario while retaining its appeal to all ages
2. Re-name shorten from “Civico Planetario Ulrico Hoepli” to "Planetario Milano”
3. A more modern visual identity, with integrity that speaks for itself
1. Update and modernize the Planetario while retaining its appeal to all ages
2. Re-name shorten from “Civico Planetario Ulrico Hoepli” to "Planetario Milano”
3. A more modern visual identity, with integrity that speaks for itself
Seeks to connect: SPACE + COLOR + CIRCLES + SCIENCE
