ÖUS X LOGITECH - GUADALUPE - Showcase & Visual Design

Conceptualization of the showcase display focused on technology, using illuminated totems in the colors of the collab products (sneakers and caps). The display was developed for the Guadalupe store in São Paulo, featuring a modern and interactive design that highlights the vibrant colors of the products. The use of illuminated totems creates a dynamic and tech-inspired environment, reinforcing the collab’s identity and attracting customers' attention. The project included the harmonization of light, color, and materials to maximize visual impact and enhance the audience experience. © ÖUS